Lifecons

“Our categories arise from the fact that we are neural beings, from the nature of our bodily capacities, from our experience interacting in the world, and from our evolved capacity for basic-level categorization - a level at which we optimally interact with the world. Evolution has not required us to be as accurate above and below the basic level as at the basic level, and so we are not.” ― George Lakoff, Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought

Categories have great importance in our daily lives. How much time and dedication we invest in one or the other can become a great determinant in our human condition. Taking into account the relevance of the categories, I was inspired to create a pack of icons representing categories that I consider vital in my own life: Games, Health, Technology, Travel, Food, Sport, Memories, Wellness.

Work for
Personal Project

Year
2019

Role

Art Direction and Graphic Design

3D Design

Miquel Rodriguez (Berd)

Next
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BizKids Miami