Christmas Campaign 2020
Banc de Sang I Teixits, a public company of the Department of Health of the Generalitat de Catalunya, focused on the blood donation processes, commissioned Motic, an art director based in Barcelona the creative concept and visual image for its 2020 Christmas campaign. (Motic, 2020) I collaborated with her with the design process, working together with a common objective in mind, transforming blood donation into a funny and colorful experience.
Client
Banc de Sang i Teixits
Year
12/2020
Role
2D/3D Motion and Visual Designer
Our concept was based on the happiness and positive impact each one of the donors generates when giving their blood to someone that needs it. Especially during a year as challenging as 2020 with COVID-19 crisis, we wanted to deeply inspire people to donate with all the effort, love and compassion that this kind of action means, especially during pandemic times.
The campaign was shown on different public transportation services in Barcelona, Spain. We achieved our main objective of communicating blood donation as friendly as possible adapting the campaign into different formats like the short film (shown above), bus-stop advertising systems, billboards, street decoration, printed merchandising including postcards and stickers.
